When I was trying to ditch my nine-to-five back in 2016, the best piece of advice I received was to listen to podcasts on my commutes to and from work. And that I should use them to learn about marketing, business, and whatever niche I wanted to work within.
Pretty straightforward advice, right?
Except at the time, I didn’t even know what a podcast was.
I had to search my iPhone for the app because the podcast icon was hiding in my “Apple stuff” folder — with all the other random apps I never used.
But ever since I moved that purple podcast icon to my front page home screen, I’ve been hooked. And no lies — they’ve changed my life.
Podcasts have helped me gain confidence, develop new habits, find clarity, hone new skills, and fuel my desire for perpetual growth and learning.
Plus, there’s something about audio that hits different from reading.
As an avid reader, I have always known the value of shared knowledge and expanding your perspective through curiosity and learning from books.
But podcasts are a remarkably different medium for consuming information.
They feel more intimate (like the people you’re listening to are talking directly to you.) And when you choose the right shows and topics to fill your ears — podcasts can be game-changing.
It all comes down to how you use them.
Whether it’s marketing, meditation, or motivation, podcasts provide an idea or solution (available for free) right at your fingertips.
And you would be stupid not to take full advantage of that accessibility.
But compared to the early days, I’m far more strategic about what I listen to and when.
For instance, now that I no longer have a nine-to-five commute, I listen to some of my podcast selections when I walk my dog, on a midday break or when I cook dinner. Usually, these will be less tactical and more thought exploration or perspective-shifting shows (I’ll link some of my faves later).
But if I’m trying to get help with something directly related to my projects, I’ll carve out space in my workday to listen so I can take notes and decide on specific actions to implement what I learn.
I also try to listen to shows with excellent notes (some of which even come with worksheets and next steps.) Although you can always take advantage of Podcast Notes if the shows you listen to haven’t got transcripts.
Of course, not every time you listen to a podcast has something to do with a particular task or project you’re working on.
Often you just need something to pop in your ears to help you focus while working on a less demanding (okay, mind-numbing) task. In this instance, your best bet is to choose a podcast with the specific length of time you want to dedicate to your job and force yourself to work on it for the duration.
Sometimes we’re looking for ways to improve how we work (not just what we’re working on) — or seeking ways to boost our well-being and find more fulfillment in our lives.
Other times, it’s just lovely to take a break and listen to a few interesting stories.
But no matter what work you’re doing, podcasts' audio format allows you to be hands-free and piggyback your learning with other tasks on your to-do list.
If you work from home, the barrier between your official job tasks and everything else you have to do to keep your life running — is almost non-existent.
But podcasts are a great way to overlap learning for work purposes — with your personal activities that have to get done.
For example, pop your headphones in when you’re doing:
These are excellent opportunities to dial into your favorite shows and learn something new.
But what about the times when listening to a podcast IS the work?
Perhaps it’s part of your research, and you want to be able to take detailed notes, send off a brief to a colleague or form an action plan from what you listen to…
Well, this is where just-in-time learning comes into play.
If you’re listening to podcasts to generate better results in your business — it’s critical to adopt just-in-time learning.
Just-in-time learning aligns your knowledge and skill development with your next most significant task, so you can use what you learn to gain an immediate result.
This style of learning forces focus AND presents plenty of practice opportunities.
Instead of filling your head with lessons you’re not ready to implement yet, you work through only what you need to know and do right now — prioritizing your next most significant challenge (not something that might be a problem in a month or even a week later.)
This makes execution easier. And your next step is more obvious.
Try it out for your next big project at work, and line up some of the shows we mention below to help you meet the challenge confidently.
Depending on your problems, preferences, and personal goals — here are some excellent shows we think you might like to add to your library. We’ve also included some of our favorite episodes so you can cut through the noise.
Listen here: https://www.mfmpod.com/
Shaan and Sam (and their sometimes guests) dive deep into different business opportunities and explain how to pounce on them. They spoon-feed you interesting businesses you can start tomorrow to help you get your first million (users, revenue, profit, or whatever you want a million of.)
Listen here: https://clairepells.com/category/podcast/
Claire pulls back the curtain on the reality of running an online business. If you’ve ever wondered how all these people pulling in “six figures” are doing it, this show is for you. Answering questions like:
You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.
Listen here: https://www.freelancewritingcoachpodcast.com/
If you’re a writer, content creator, or producer, this is your go-to podcast for building a thriving freelance writing business. In each 20-minute episode, Kaleigh and Emma take a deep dive that provides actionable advice and firsthand insights from 10+ years of full-time freelancing.
Guy Raz dives into the stories behind some of the world's best-known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs, and idealists — and the movements they built.
Listen here: https://www.creativeelements.fm/
Creative Elements explores how today’s best creators built their businesses. Jay Clouse dives into how the world's best creators are building their audiences using the strategies and tactics working for them today. By learning how these creators make a living with their art and creativity, you'll gain the tools and confidence to do the same.
Listen here: https://shows.acast.com/not-investment-advice
Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet, the latest in business, technology, and memes. A fun, relaxed, and sometimes ridiculous show that feels like you’re chatting with friends.
Listen here: https://darknetdiaries.com/
Given how much time we spend on the internet, it pays to take a peek at the potential threats! Darknet Diaries is a series of true stories from the dark side of the Internet. This is a podcast about hackers, breaches, shadow government activity, hacktivism, cybercrime, and all the things that dwell on the hidden parts of the network.
Listen here: https://www.swipefiles.com/everything-is-marketing
Corey Haines explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.
Listen here: https://jasonrbradwell.com/podcast/
B2B Better exists to help businesses use marketing to navigate moments of change. Whether this is gearing up for a new funding round, launching a new product, pivoting in response to market trends, or sitting on either side of an acquisition - Jason Bradwell breaks down modern-day B2B strategies into actionable advice with guests who have seen it all before.
Listen here: https://www.zendesk.com/repeatcustomer/
Repeat Customer is all about examining genuinely great customer experiences: How companies create them and why superfans love them so much. CEOs, chief customer officers, and industry experts reveal the inside stories of how iconic companies rose to prominence by solving pain points, reimagining touchpoints, disrupting traditional business models, and staking their entire success on inventive, customer-focused approaches. And die-hard superfans share stories of their (sometimes) zany expressions of brand love.
Michael interviews leading marketing experts across multiple industries and specialties. You’ll discover how successful marketers employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.
Listen here: https://alizalicht.com/leaveyourmarkpodcast
With an emphasis on communicating and marketing your personal brand, Aliza and her guests deliver essential advice, inspiration, and motivation for succeeding in the working world, where the most important thing you can have is a strong sense of self.
Listen here: https://keeplearning.buzzsprout.com/
Formal schooling does a terrible job of preparing you to thrive as an adult. The Sh*t You Don't Learn in School podcast exists to make up for this societal failure. In this show, Calvin Rosser and Steph Smith share stories, insights, and resources designed to help you improve the quality of your personal and professional life. If all works out, you'll be at least 1% better at navigating the waters.
Listen here: https://www.amantha.com/podcast/
Amantha interviews some of the world’s most successful people about their habits, rituals, and strategies for optimizing their day. Every episode contains practical tips that you can use to become more productive, motivated, and happier at work.
Listen here: https://www.jimkwik.com/podcast
Kwik Brain is a fun, fast-paced show designed to help busy people learn and achieve anything in a fraction of the time. In this easy-to-digest bite-sized podcast, you will discover Jim Kwik’s favorite shortcuts to read faster, remember more, and ‘supercharge’ your greatest wealth-building asset: your brain. Whether you’re a student, senior, entrepreneur, or educator, you will get the edge with these simple, actionable tools to sharpen your mind, enhance your focus, and fast-track your fullest potential.
Listen here: https://anchor.fm/nirandfar
A podcast about business, behavior, and the brain: learn how to change behaviors, build better habits and develop the art of persuasion. In these short, snappy shows, Nir shares his learnings on the intersection of psychology, technology, and business — and how to use behavioral design to do more with the time you have.
Listen here: https://jennakutcherblog.com/goal-digger-podcast/
The live-workshop-style business podcast that is helping thousands redefine success and chase bold dreams. You can train with the experts on how to dig in, do the work, and tackle your biggest goals.
Listen here: https://tim.blog/podcast/
Tim deconstructs world-class performers from diverse areas (investing, sports, business, art, etc.) to extract the tactics, tools, and routines you can use. This includes favorite books, morning routines, exercise habits, time-management tricks, and much more.
Listen here: https://www.designmattersmedia.com/
Design Matters with Debbie Millman is one of the world’s first podcasts. The show is about how incredibly creative people intentionally design the arc of their lives. And Debbie has spoken to many excellent creators over the last 15 years.
Listen here: https://fs.blog/knowledge-project-podcast/
This podcast will help you unlock your potential. They interview world-class doers and thinkers so you can better analyze problems, seize opportunities, and master decision-making. Every episode is packed with lessons and insights that never expire.
Listen here: https://bio.link/wngpod
Janis and Alex are two creators who explore what it takes to turn your creative energy and ideas into a profession. In this podcast, they share their creator journeys and riff on new ways to approach your work, battle the inner demons, and design your career around doing the things you love.
Listen here: https://www.denisedt.com/podcast
Chill and Prosper is a weekly podcast by money mindset mentor, Denise Duffield-Thomas, covering money mindset, business finances, and clearing your money blocks. With a fun, laid-back style, Denise delivers highly practical advice to help you upgrade your business (and life!)
Listen here: https://www.iwillteachyoutoberich.com/podcast/
Ramit Sethi presents real money stories from behind closed doors. Inside the I Will Teach You To Be Rich podcast, you gain access to couples sharing the most intimate aspects of their lives. The conversations resonate, and Ramit offers helpful questions and insights to help his guests move past unhelpful beliefs and battles about their finances.
Listen here: https://drjodirichardson.com/podcast/
If you’re looking for a compassionate place to learn how to dial anxiety down and get on with creating a happier life with more calm, contentment, meaning, and purpose, this is the podcast for you. Well, hello anxiety is hosted by anxiety and well-being speaker, educator, and bestselling author Dr. Jodi Richardson. Through open and honest conversations Jodi and her guests share expertise, inspiration, and practical strategies to help you rise to the challenge of being human with the tools you need to thrive.
Listen here: https://peterattiamd.com/podcast/
The Peter Attia Drive is a deep-dive podcast focusing on maximizing longevity and everything to do with physical, cognitive, and emotional health. With over 40 million episodes downloaded, it features topics including fasting, ketosis, Alzheimer’s disease, cancer, mental health, and much more.
Listen here: https://gretchenrubin.com/podcasts/
Gretchen Rubin is the #1 bestselling author of The Happiness Project and Better Than Before and gets more personal than ever as she brings her practical, manageable advice about happiness and good habits to this lively, thought-provoking podcast. It is a fantastic resource for anyone looking for actionable tips to find more fulfillment and satisfaction in their daily lives.
Making the most of the accessibility, diversity, and direct learning opportunities you gain from podcasts is a no-brainer.
And if you align your listening habits with the results you want to achieve, you're bound to make faster progress with your most significant projects.
To create eye-opening shifts in the way you work, where you focus your energy, and what you have to do to make your next big move — curate a list of episodes and schedule some time to listen in.
We hope this round-up of shows helps you discover your next big ‘aha’ moment and puts you on a more purposeful path towards turning your big, bold goals into your reality.
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